Als Hardware
Trade in Kokstad

In 2004 The Star daily medium reported in its Readers' Choice Best of the Best Awards that AL's Hardware was ranked Third Best Hardware store on the Highveld.
AL's history in bringing feet into our stores, and in the ambient trade areas we occupy, is proof positive that we can easily make history repeat itself by enriching the economy of another trade area.
In independent research conducted by our advertising and marketing departments, the following service pointers bear relevance to AL's individual status and personality.

AI's Hardware has emerged, over the past three years as a peoples' champion in the trade. How we handle pricing, what mark-ups to enforce, what savings to offer, is based on our integrity and openness in our business practice. We believe our customers cannot trust a supplier whose sole intention is to sell. That is why Al's makes a difference by offering honest-to-goodness service and pricing structures in the best interests of our clients. ATMOSPHERE Shopping in surroundings that are conducive to effective buying and decision-making is important to Al's. So we make sure that sales staff are non-pushy and courteously helpful at all times. RELIABILITY We'd like to think that our customers rely on this one quality possibly more than anything. If our shoppers cannot depend on our reputation for offering the very best deal for their money at all times, of what value are we to them. To remain a reliable force in the trade we try to be constant in our commitment to keep prices low, quality high and service efficient. Our business is not merely a time-consuming money-maker that brings in a fat till slip at the end of the day. Our concern is to provide the best solutions for your every hardware project in order to make life and your pocket book feel more comfortable. In a marketplace rife with uncertainty our customers must know that our undertaking is to always secure our promises by action and delivery. It refers to our own attention to detail in every thing we do at Al's. And it applies to the attention we give to our customers. Our customers make us profitable and keep us in business, that is why they deserve all the esteem, acknowledgement and appreciation we can give them. REPUTATION The Al's brand, although only in its 4th year of operation in the trade, has wasted no time in putting the screws on the competition. We have been diligent and vigilant- as well as daring in our strategy to undercut, under price and discount as close to the bone as we could. Not surprising that Al's was voted amongst the leading hardware stores in Gauteng. And what we want our customers to feel proud about and build a home with! EXPERTISE Al's has studied the hardware trade good and well. So when you're shopping at Al's, You are safe in the hands of the experts. We've had the training, experience and know-how to advise you, guide you and provide you with best all-round value your hard-earned money can buy.